Respect information
Discuss the information an engagement needs and the way it should be handled. Access should have a clear purpose. Sensitive employee, client or financial records should not be sent through a general enquiry without an agreed handling arrangement.
Consider resources
Appropriate equipment and materials, avoidable rework and practical maintenance choices all influence resource use. Specific environmental claims should be supported by evidence rather than broad statements about impact.
Be accurate
Represent capabilities and completed work according to the facts. Illustrative scenarios should be labelled as examples. Certifications, awards, partnerships and performance results should only be described when they can be substantiated.